In this post i'll be looking at Ed Sheeran's A Team music video to look at the structure of the video , looking at what happens and why:
In this video we follow the narrative a prostitute that is struggling to get by in life.
The video starts with some shots of her looking sad with no music playing, only hearing diagetic sounds. This is used to set the scene of the video, and we may use a similar idea as we are also going to be doing a narrative video.
The black and white effect is being used here, a technique that we are contemplating using ourselves. It does seem to be a common theme in these narrative videos.
This video uses an amplification technique, where the shot do not literally display what the artist is saying, but they amplify the lyrics by showing it in a different way, sometimes metephorically and sometimes just by giving the audience the jist of what is occuring.
In this video at 1:38, the illustration technique is used, as the screen shows the word 'angel' whilst 'angels' is being sung by Ed Sheeran. This is an idea we have had with our video, we like the idea of showing one of the words that the artist says, just to emphasise its importance.
From 1:48 they use the fast-forwarding technique. This is also an idea that we may use as it shows time passing as if the character is not a part of the world.
Throughout the video the cutting rate is very slow, we feel that our cutting rate ill be faster as it has a higher tempo.
Monday, 31 October 2011
Similar Artists- Image
In this post I will be having a look at the messages given out by the artist Obadiah Parker and how they're created.
The top image on the right is an album cover of Obadiah Parker. The message given out from this cover is that Parker is artistic and is interested in nature. This is significant for the fans of this genre because they like the idea of the artist as not trying to be mad and mainstrea, but to concentrate on their work and to be proud of their individuality. This is represented in this image because it shows that Obadiah Parker is keen to use art to show his product and he's not just saying 'look at me' like most pop artists do.
In the second image the overall message given out by Parker is that he's proud of how he looks. His ginger beard being the centre of attention is not something that mainstream artists do. This will give his fans pride in how he is unique and not giving into mainstream. Also, the colours and writing give it an authentic feel, this combined with his 'farmer' style look emmit his image of being unique.
In the third picture on the right we can see Obadiah relaxing with his friends. Here the audience get a glimpse into his social life and see that he hangs out with average looking people (no offence). This gives off the message that he is social and not too different to the average indie-acoustic fan. The background is a tree, yet again showing his country background, showing that he's not urban like most artists currently in the market.
In the third picture on the right we can see Obadiah relaxing with his friends. Here the audience get a glimpse into his social life and see that he hangs out with average looking people (no offence). This gives off the message that he is social and not too different to the average indie-acoustic fan. The background is a tree, yet again showing his country background, showing that he's not urban like most artists currently in the market.
Similar Artists- Look
Joshua Radin
Here i'll be looking at images of Joshua Radin and i will pay particular attention to his clothing, style, pictures, poses, sightlines, colours and props.
In the picture on the right we see the cover for radin's song Closer. We can see that his clothing is simple, just a plain t-shirt which gives the impression that he's not too bothered by how he looks. We will not be sticking with this idea with our artist, as we want him to look like he has a certain style, but this look was an option that we considered, but we decided against it as it is not the image we want our artist to follow.
His sightline in this picture is looking beyond the camera. This makes the viewer feel like he's in the proccess of making the song, as it doesn't look posed. He uses veyeurism to great affect here. He's allowing the audience to get a glimpse into 'the making of' a Joshua Radin song.
In the second picure we see him performing live. His clothing here is different to the first picture and more like what the look that we're going for with our own artist. The checkered shirt is an option that we plan to be using, it's a common look that you see when looking at typical indie artists.
The third image on the right is one of his album covers. It has a unique style, with the black and white effect, only showing the colour red. This effect draws the audiences attention the the bucket and spade rather than the artist. This combined with the pose of the artist and his direct sightline, creates the impression of vulnerability. The bucket and spade and the red show his connection with youth which also relates to the album name 'Simple Times' which also makes the audience think of times when they were younger.
His outfit in the third picture show that he does have a certain style. The braces that he's wearing with the top button undone and the messy hair shpw his messy nature. This is common in this genre and we may use it ourselves with our artist.
A common prop in the first two images is the guitar. It is essential that in our advert and our digipack that we have a guitar in the shot. Followers of this genre like to see the artist actually performing.
Also a common theme is the black and white effect, used in botht he first and third image. This is an effect that we are considering to use for our video and maybe the digipack too.
Here i'll be looking at images of Joshua Radin and i will pay particular attention to his clothing, style, pictures, poses, sightlines, colours and props.
In the picture on the right we see the cover for radin's song Closer. We can see that his clothing is simple, just a plain t-shirt which gives the impression that he's not too bothered by how he looks. We will not be sticking with this idea with our artist, as we want him to look like he has a certain style, but this look was an option that we considered, but we decided against it as it is not the image we want our artist to follow.
His sightline in this picture is looking beyond the camera. This makes the viewer feel like he's in the proccess of making the song, as it doesn't look posed. He uses veyeurism to great affect here. He's allowing the audience to get a glimpse into 'the making of' a Joshua Radin song.In the second picure we see him performing live. His clothing here is different to the first picture and more like what the look that we're going for with our own artist. The checkered shirt is an option that we plan to be using, it's a common look that you see when looking at typical indie artists.
The third image on the right is one of his album covers. It has a unique style, with the black and white effect, only showing the colour red. This effect draws the audiences attention the the bucket and spade rather than the artist. This combined with the pose of the artist and his direct sightline, creates the impression of vulnerability. The bucket and spade and the red show his connection with youth which also relates to the album name 'Simple Times' which also makes the audience think of times when they were younger.His outfit in the third picture show that he does have a certain style. The braces that he's wearing with the top button undone and the messy hair shpw his messy nature. This is common in this genre and we may use it ourselves with our artist.
A common prop in the first two images is the guitar. It is essential that in our advert and our digipack that we have a guitar in the shot. Followers of this genre like to see the artist actually performing.
Also a common theme is the black and white effect, used in botht he first and third image. This is an effect that we are considering to use for our video and maybe the digipack too.
Similar Artists
Over the next 5 posts I'll be looking at artists within the same genre as our own. We'll be looking at these 5 aspects:
- Look- this one involves clothing, style, pictures, poses, sightlines, colours, props
- Image- the messages given out by the artist and how they're created
- Narrative- the structure of the video- what happenes, what's included and why?
- Image on digipack/adverts/videos- what is carried consistently across the genre
- Details- who are they signed with? Why?
Wednesday, 19 October 2011
Storyboard
Here is a picture of our story board. Here we've gone through the song and decided what scene and shot we plan to go to at that part of the song. Without this we wouldn't know what shots to film.
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